Press Archive

Coventry Telegraph – July 2009

Guilt-free Tipples
Quench your thirst with Hopper, new from Juice Brewery. Hopper is a refreshing alternative to alcohol and the perfect choice when cultivation that holiday beach body, being low in calories and high in mood-enhancing ingredients. Award winning Hopper in the first of it’s kind – a ‘Soft Brew’. It’s authentic beer ingredients such as hops and malt are complemented by a tang of fruit for a taste. Just like beer it has a satisfying frothy head when poured but unlike beer, contains health promoting ingredients, is free of alcohol and great for the waistline. Hopper seems to be the perfect summer refresher. Not only is it deliciously fruity and smooth, but it also leaves you invigorated and hangover-free.

The Food & Drink Innovation Network – June 2009

We are told that award winning* Hopper is the very first of its kind – a ‘soft-brew’. Its authentic beer ingredients, such as hops and malt, are complemented by a tang of fruit for a unique adult taste. Just like beer it has a satisfying frothy head when poured but, unlike beer, contains health-promoting ingredients, is free of alcohol and great for the waistline. The makers say that Hopper is truly the perfect summer refresher. Not only is it deliciously fruity and smooth, but it also leaves you invigorated and hangover-free. One of the main ingredients, hops, is known for its relaxant mood-enhancing qualities, making it the perfect feel-good drink to kick back with during the balmy months of summer. Apparently it was created by a group of drink-lovers who didn’t want to feel deprived by choosing the ‘soft’ option, Hopper became the pioneering answer to this dilemma. They hatched the idea in a pub and brewed their first batch in a kitchen, before developing and refining it over months of experimentation. Finally, they found the perfect combination, creating a mature tasting soft drink with fruity top notes and a soothing beer-like depth. “Like beer, Hopper is best drunk ice cold,” says Neville Portelli, Creator, “most soft drinks on the market are unpleasantly sweet and goody two shoes. We invented what we call a ‘soft-brew’, a refreshing soft drink with enough attitude to be at home in the pub – or with a picnic.” Hoppers are currently available in three flavours: Apple, Citrus and Blackcurrant.

Practical Parenting – June 2009

Have a guilt-free beer
Bored with soft drinks during pregnancy? Hopper is the world’s first ‘Soft Brew’ – a drink made with the ingredients of beer but none of the alcohol (and fewer calories).

Essentially Catering – April 2009

Created by a group of drink-lovers who didn’t want to feel deprived by choosing the ‘soft’ option. Hopper is being marketed as the world’s first ever ‘Soft Brew’. Non-alcoholic, the drink contains beer ingredients, such as hops and malt, as well as fruit resulting in an interesting beery, fruity taste. “Most soft drinks in the market are unpleasantly sweet and goody two shoes’ says CEO Tim Dewey. ‘We realised there was a big gap in the market for a delicious grown up soft drink and so, taking our inspiration from the brewery, we invented our Soft Brew. With health and drink driving so high on the government agenda, it’s about time a sophisticated alternative was available”. Available in three flavours: Apple, Citrus and Blackcurrant.

Brighton Life – April 2009

Hoppers Hit Brighton? The Soft-brew That’s Starting A 'bevolution'! The Juice Brewery is proud to launch Hoppers in Brighton, bringing the UK’s most exciting new drink to the UK’s most exciting city! Hopper is the very first of its kind, a ‘soft brew’ – an innovative combination of hops and malt brewed with fruit juice. Complete with frothy head, fruit tang, all-natural ingredients, no alcohol and low calories, it offers the first sophisticated alternative to alcohol. “We want to provide a new way of drinking for society’s new way of thinking,” says Sean Boughen, Regional Director of the Juice Brewery, “With health and drink driving so high on the government agenda and so much at the forefront of the collective consciousness, it’s about time a genuine alternative to alcohol became available.” Not only that, Hopper seems to have discovered the ‘holy grail’ of adult soft drink formulations - it actually tastes good. In initial trials in pubs and bars around London and Brighton the drink has been a huge hit with drinkers who can’t believe it’s actually a soft drink. It has all the maturity and attitude to be right at home in the pub. Golden Lion Group pubs, such as The Cricketers and Hove Place, and Pubs U Like, including the Barley Mow and Crown & Anchor, are stocking up on Hopper in 2009. And Brighton’s ultra popular Pleisure Pubs, from The Pull & Pump to The Office and trendy Doctor Brighton’s are also early converts to the Hopper ‘bevolution’ Hoppers are currently available in three flavours: Apple, Citrus and Blackcurrant. Discover a ‘hoppier’ you by visiting selected bars, restaurants and stores* or order online at www.juicebrewery.com.

Waterways World – April 2009

Free beer!
Well, not quite. But if you’re planning to drown your sorrows about the new drink-boating laws, maybe a bottle of Hopper is what you need – and WW has a mini hamper to give away. Hopper is an unusual new ‘Soft Brew’ drink. Combining the brewing process with the taste of fruit. They look like beer, with a proper frothy head, and they’re made with hops and malt – but they’re entirely alcohol free.

Invented by drinkers who wanted to enjoy a pleasant pint while still being safe to drive home, they could be ideal to keep in the boat fridge, especially when they new legislation comes in. Hopper is brewed by the Juice Brewery, and are available in Apple, Citrus and Blackcurrant flavours. You can find out more by visiting www.juicebrewery.com

Food and Travel – April 2009

Big Softy
The Juice Brewery in London claims to have created the first ever ‘Soft Brew’ with its new drink Hopper. Authentic beer ingredients, namely malt and hops, are used to give an adult flavour to this new option. Think Alcohol-free beer with fruit juice and you won’t be too wide of the mark. Tim Dewey of Juice Brewery called it ‘a soft drink with enough attitude and maturity to be at home in a pub’. Available in three flavours – Apple, Citrus and Blackcurrant – Hopper is served in a handful of happening pubs, and sold in Partridges and online at juicebrewery.com

The Press and Journal – March 2009

Drink This
One of the best bits of my job is getting to try new products before they hit the supermarket shelves. My hot tip for 2009 is Hopper, a range of UK-made ‘Soft Brews’. Hopper is made in a brewery using hops and malt and currently comes in three flavours – Apple, Citrus and Blackcurrant. As a concept, it’s a little hard to get your head around, but trust me, they taste amazing. They have a frothy head, a fruity tang and a crisp, clean finish – but are completely alcohol-free. Nationwide stockists are still being finalised, but you can order on-line at www.Juicebrewery.com. They cost £1.30 each, or £12.99 for a case of 12 online.

Tandoori Magazine – March 2009

Said to be created by a group of drink lovers that don’t want to be deprived by choosing the ‘soft option’, Hopper is described as the first ‘Soft Brew’. These soft drinks are intended to be non-alcoholic alternatives to beer. They are made from hops and malt, traditional beer ingredients, and also have a beer-like frothy head. Visually, the Blackcurrant flavour has a distinct beer-like appearance. Unlike other soft drinks it isn’t fizzy or sweet. It has a nice beer-like, hoppy, aftertaste. The Apple Hopper is obviously aimed at cider drinkers. It has a very nice taste, part way between cider itself and apple juice.

Wedding Magazine – March 2009

Brewed with hops, malt and fruit juice, a Hopper is the ideal alternative to alcohol - with a fruity tang and natural boost from the hops. Complete with frothy head, all-natural ingredients and no alcohol it’s the perfect addition to your wedding reception.

Lifescape Magazine – March 2009

No need to feel left out if you don’t want to drink alcohol. Hopper is luring people who once wouldn’t be seen dead with a soft drink. Lifescape’s editor sampled them and announced (with no bribes I promise): ‘This is the drink any non-drinker has been waiting for, even if they didn’t know it! Its very special taste is neither soft or alcoholic. It’s just unique and makes you feel special to be choosing it. If you really want to know what’ it’s like. I have to say you must order some, as it’s really something completely different. It’s not like a non-alcoholic drink it’s like a completely new range and I await the day when I can order it wherever I go”. This Soft Brew based on hops and malt perfectly fills a gap in the market. Absolutely alcohol free, Hopper comes in Apple, Citrus and Blackcurrant with a frothy head and an adult taste, although kids can drink them! Tim Dewey the CEO wanted something that wasn’t too sweet or goody two shoes – something that is ‘a new way of drinking for society’s new way of thinking’. And for sure it will appeal to men who haven’t previously felt confident with the regular soft drink selection on offer!

Cook Vegetarian – Feb 2009

Love cider but hate the fuzzy after-effects? Then this non-alcoholic apple drink is for you. Part of a new range of soft drinks made in a brewery with a distinct hops flavour (hence the name), this has a rich twist of malt and a tasty apple tang.

Masala Magazine – Jan/Feb 2009

The Juice Brewery launches the world’s first ever ‘Soft Brew’. Hopper – Don’t get drunk, get happy. The Juice Brewery is proud to launch Hopper – an exciting new drink that is the first of its kind – a ‘Soft brew’. Authentic beer ingredients, such as hops and malt, are complemented by the refreshing tang of fruit for a truly adult taste. With an eye catching frothy head, they also have fewer calories that beer, all natural ingredients and no alcohol, leaving you invigorated, in control and without a hangover the next day. One of the main ingredients, hops, are also known for their mood-enhancing qualities, making it the perfect celebratory drink to get ‘hoppy’ with and the perfect addition to the party circuit. The bitterness of hops also stimulates the palate, making them the perfect aperitif. The increasing awareness about the negative effects of drinking has resulted in the UK beer sales tumbling this year to their lowest since 1975, having fallen through the five billion litre mark.

The London Paper – Jan 2009

On the Wagon
To cut down on beer, switch to Hopper – a soft drink for grown-ups. It’s brewed with hops and malt to create a frothy head. In Apple, Citrus and Blackcurrant, and not at all sickly sweet.

LoveFoodLoveDrink.co.uk – Jan 2009

Hoppers Soft Brews
A hopper is an interesting new drink that is the very first of its kind – intriguingly termed ‘soft-brew’. Authentic beer ingredients, such as hops and malt, are complemented by the refreshing tang of fruit and they even come in beer bottles. One of the main ingredients, hops, are also known for their relaxant mood-enhancing qualities, making Hoppers the perfect drink for January. Available in Apple, Citrus and Blackcurrant flavours from bars, independent stores and online at www.juicebrewery.com

Retail Newsagent – Jan 2009

The Juice Brewery has unveiled Hopper. A ‘Soft Brew’ range of non-alcoholic drinks created as an alternative to fizzy drinks or juices. Hopper contains hops, malt and fruit and has a frothy head like beer, when poured but with fewer calories. The drink has been rolled out in pubs, but will be available for retail next year.